Google Ads
OPTIMIZATION & MANAGEMENT
Google Ads Management to Drive More Revenue
Google, the world’s most popular search engine, handles over 5 billion searches daily. With nearly two decades of experience, the Google Ads platform stands as a leader in the paid advertising space.
Not only does Google provide unmatched reach across diverse demographics, but when managed effectively, it also delivers a high return on investment, making it an essential tool for connecting with your target audience.
Why Choose 99 Digital to Manage Your Google Ads Campaign.
Keyword Research
Keyword research is the cornerstone of success on the Google Ads Search Network. To ensure your ads appear in search results, it’s essential to target and bid on relevant keywords in your industry. However, finding the right keywords that fit your budget without overspending can be a challenging task.
Ad Group Setup
Managing your Google Ads account and campaigns can become a challenge if they aren’t set up correctly. Additionally, crafting high-quality ads within Google’s limited character space requires careful planning and creativity.
Landing Pages
Landing pages play a crucial role in the success of your Google Ads campaigns. Well-designed landing pages guide users toward completing purchases and increasing conversions. On the other hand, poorly optimized landing pages can waste your ad budget, costing you thousands in clicks without delivering results.
Bidding & Audience Customization
Effective bidding strategies can boost your ad rank while reducing costs, allowing you to secure more affordable clicks and conversions. However, navigating the bidding process can be challenging for new Google Ads users.
Google Ads also offers powerful custom audience options, including remarketing, lookalike audiences, and custom intent targeting. These tools enable you to recover missed conversions, build audiences based on your most loyal customers, and connect with potential buyers before they make a purchase.
Reporting & Analysis
Which Google Ads metrics truly matter, and which ones are just distractions? Overemphasizing vanity metrics can lead to poor decisions that don’t impact your bottom line. By focusing on the right metrics, you can drive smarter strategies and ensure your business remains profitable for years to come.
Grow Your Business with Google Business Profile & Google Ads
The Nuts and Bolts!
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WHigh ROI Potential: Businesses make an average of $2 for every $1 spent on Google Ads, showcasing its efficiency in generating returns.
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WIncreased Visibility: Google processes over 8.5 billion searches per day, and ads give your business prime visibility, ensuring you reach users actively searching for your products or services.
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WTargeted Reach: 65% of small to medium-sized businesses use Google Ads because it allows precise audience targeting, helping them reach potential customers at the right time and place
What we do to Manage your Google Ads
Our Process
We have a comprehensive process to our Google Ads management, from setting clear goals and conducting keyword research to optimizing campaigns, monitoring performance, and refining landing pages for maximum conversions.
Define Your Goals and Strategy
Start by setting clear objectives for your campaigns, such as increasing website traffic, generating leads, or boosting sales. Align your strategy with your business goals and identify your target audience.
Conduct Keyword Research
Use tools like Google Keyword Planner to find relevant keywords that align with your business and target audience. Focus on keywords with a balance of high search volume and manageable competition to optimize your budget.
Set Up and Optimize Campaigns
Structure your campaigns into ad groups with relevant keywords and compelling ad copy. Use ad extensions (like sitelinks, callouts, and location details) to enhance visibility and provide more value to users.
Monitor and Adjust Performance
Regularly review metrics like CTR (click-through rate), CPC (cost-per-click), conversion rate, and ROAS (return on ad spend). Adjust bids, refine keywords, and tweak ad copy based on performance insights to maximize efficiency.
Refine Landing Pages and Retarget
Ensure your landing pages are optimized for conversions with clear calls-to-action, fast loading speeds, and mobile responsiveness. Use retargeting campaigns to re-engage users who have interacted with your ads but haven’t converted yet.
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Their expertise in enhancing my business's online presence was evident from the start. For anyone looking to maximize their Google Business Profile impact. -
Very simply, they have always been very responsive to any requests or concerns that I have had, even though my webpage is --I imagine-- a minor player for them. This care is especi... Read More
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Geoff and his team have helped me get a website up and running and get leads coming through quickly. He listened carefully to what I needed, answered all my questions and delivere... Read More
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Jeff at 99 digital did an amazing job helping with my business Would highly recommend!!
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We have been working with David from 99 digital for over 6 months. I have never met a more genuine, efficient, and well priced marketing company in all my years of business. They g... Read More
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