Digital Marketing News

Through email, social media, and other online marketing platforms, newsletters can be a very powerful tool for engaging your customers. From maintaining regular contact and eliciting feedback or reviews to promotional activities and information-sharing,

Customer relationship management (CRM) technology is fundamentally a tool that allows businesses such as yours to capture, monitor, and improve relationships with current and potential customers.

There are many benefits of email lists that you may have not realized. Social media algorithms are constantly changing – ensuring that your message reaches your target audience requires a nuanced social media marketing strategy;

You launched a successful marketing campaign and you are busier than ever.  Your business is a growing success and you’ve decided to take a step back from your marketing efforts.  As the old adage says, ‘if it ain’t broke, don’t fix it.’ 

A CRM represents a centralized and organized software system where you can store all your client data and client communications so that you can improve and expand business relationships. In a nutshell, you can streamline your workflow with a CRM so that you stay connected and build new connections more easily.

Social media marketing provides large and small businesses alike a powerful medium to reach prospective customers locally and around the world. Consider the fact that Facebook has nearly 3 billion users as of 2022 and Instagram is projected to have more than 1 billion users by year end…

What are the benefits of Google reviews for your business? When it comes to online marketing, it is arguable that few tools pack as much punch as Google reviews. First of all, they cost nothing while also lending credibility to your business and boosting your search engine optimization (SEO).

In the early 2000s, less than 10 per cent of adults in North America reported using social media whereas more than 70 per cent report using it today. So, with that in mind, let’s talk more about the importance of social media posting from a marketing perspective.

Blogging will always be a foundation of SEO; and when it’s done well, it brings traffic to your site, generates and converts leads, and allows you to build dynamic and reciprocal relationships with your customers.

In marketing lingo, a sales funnel describes your customer’s path to making a purchase. Visually, this path can be represented as a funnel with the top of the funnel representing your marketing approach and the bottom of the funnel representing purchasing customers.