Digital Marketing News
LATEST NEWS AND TRENDS FOR DIGITAL MARKETING AROUND THE WORLD.
Digital Marketing News
Keep up to date with the latest news and trends in Digital Marketing in Vancouver with our regular blog posts. Please let us know if you would like more information or have a suggestion for a blog post.
No website is better than a bad website
It has been often said that it’s better to have no website than a bad website. Pretty harsh, but consider this; 98% of customers have reported that they stop engaging with a brand after a bad experience online.
User Experience – Consumers don’t differentiate between big business or small business
Consumers know what they want when it comes to visiting a website and they don’t differentiate between small business and big business.
DIY vs WordPress Websites
I often get asked “Why would someone want a WordPress when they could get one of these DIY websites cheaper and quicker”?
My answer is usually… “If you cut your own hair, the front can look okay, but the back will be a disaster”
Why your website is so important
Running a business is a constant battle and you need all the help you can get. Your website needs to be your best friend in business. It needs to bring you more business, give you credibility, and make a good first impression.
The psychology of Call to Actions
A “Call to Action” (CTA) is a fundamental element of every website page. When a visitor comes to your website they need to be told what to do next.
A step by step guide to keeping your content current
Your website is usually the first interaction your potential customers have with your business, so you need to make a great first impression.
Video backgrounds on websites can add excitement
Websites don’t need to be static! Adding video backgrounds make visiting your website a moving experience.
Quick User Experience study for your website
Companies spend thousands of dollars performing User Experience (UX) tests on their websites to make sure that it works to its full potential.
How to Capture Attention and Convert Visitors
When a visitor comes to you website you have roughly 0.05 seconds to make an impression.
50 milliseconds to convert a visitor and make them stay.
How to get users to read your content
8 Tips to make sure users will stop and read your website content
The Importance of Responsive Website Design
Mobile users deserve the same quality of Browsing Experience as desktop users and seeing as though more people view and search for websites on a mobile device it is now more important than ever to make sure your website is responsive or optimised for mobile devices.
E-Commerce Tips
When selling your products or service online you need to be sure you have designed your website with your customer in mind.
What’s Your “Call to Action”
Your “Call to Action” is how you ask for the sale. How effective is yours?
You have just 7 seconds to make a good impression.
You have just 7 seconds to make a good impression. Your visitors will have already judged your site in that time. Poor load time, crazy colours, bad logo and layout, popups, confused navigation can all play a factor in your websites first impressions.
Navigation is crucial to your websites success
Navigation is crucial to the users experience on your website. Whilst Content is King, if they can’t find it easily it becomes the Joker.
The impact of professional and relevant photography in web design
Good quality photographs on your website tell a story like nothing else and can spark emotion with your audience which keeps them engaged with your site.
The importance of responsive web design
Mobile users deserve the same quality of Browsing Experience as desktop users and seeing as though more people view and search for websites on a mobile device it is now more important than ever to make sure your website is responsive or optimised for mobile devices.